Where does the in-company Account management course take place?
Wherever suits you: at your office, at one of our training locations or online. You also choose the date.
Can the content be tailored to our organisation?
Yes. Before the course we discuss with you what the group can already do, where things go wrong in practice and what should be different afterwards. The trainer uses examples and exercises from your own work.
How large can the group be?
That depends on the course. For a skills course we prefer to work with a small group, so that everyone can really practise. If more people are involved, we schedule several groups or set up a fixed programme.
What does Account management in-company cost?
You receive a fixed price for the whole group, in a tailored quote. For a group this works out cheaper than booking everyone individually. By way of comparison: a place on the scheduled course costs € 1875,- excl. VAT per participant.
Can the course be delivered in English?
Yes. For in-company courses we deliver the training in the language of your choice, Dutch or English. Mention it in your request.
Do participants receive a certificate?
Yes, every participant receives a certificate of attendance afterwards.
How do I request a quote?
Via the quote form: state the course, the number of participants and roughly where and when you would like it. An adviser will then contact you.
How long does the Account Management course last and what does it cost?
The classroom Account Management course takes 3 days. For the current price, see the course page, where the amount is always up to date. Participation includes course material, a certificate of participation and catering at the course location. You train in a small group of no more than eight participants, so that there is ample room for personal guidance and practical exercises on commercial skills and relationship management.
Who is the Account Management course suitable for?
The Account Management course is intended for (new) account managers who want to increase their commercial and relational effectiveness. It is also suitable for sales and relationship managers looking for a firmer theoretical foundation and more practical experience. You work in a group of no more than eight participants, so there is ample room for your personal learning objectives and practice situations from your own working environment.
Which topics are covered during the Account Management course?
During the Account Management course you will learn, among other things, how to draw up an account plan, carry out a customer analysis and make customer-focused phone calls. You will also work on your listening and conversation skills, questioning techniques, influencing skills and presenting proposals. In addition, customer needs, the marketing mix and dealing with emotions and resistance are covered. The final programme is matched to your own learning objectives by means of an intake interview.
Do you receive a certificate after the Account Management course?
Yes, after completing the Account Management course you will receive a certificate of participation from Learnit. This certificate shows that you have fully attended the classroom course and have gained knowledge of commercial skills, relationship management and customer analysis. A useful addition to your CV or LinkedIn profile, making your development as an account manager visible.
What is the maximum group size for the Account Management course?
The Account Management course has a maximum group size of eight participants. Thanks to this small group, you receive plenty of individual attention from the trainer and there is room to practise with real-life situations. An intake interview takes place beforehand, in which your learning objectives are discussed. The programme for the course days is then tailored accordingly.
What is the approach of the Account Management course?
The Account Management course is taught in a classroom setting and starts with an intake interview in which the trainer identifies your personal learning objectives. On that basis, the trainer puts together the final programme. During the course you work actively: you practise with real-life situations, role plays and conversation techniques. With a maximum group size of eight participants, you receive plenty of individual attention and feedback.
What does the classroom Account Management course give me that I cannot get from a book or an online course?
In Learnit's classroom Account Management course, the difference from self-study or e-learning lies mainly in practising conversation skills. You practise live with listening and questioning techniques, dealing with emotions and resistance, and presenting proposals. You don't learn those kinds of skills from a book. You need feedback from a trainer and from fellow participants. The group has a maximum of 8 participants, so you receive individual attention. Beforehand there is an intake interview, in which the trainer identifies your learning objectives and tailors the programme accordingly. Theory such as drawing up an account plan or the marketing mix you can partly learn on your own. The behavioural component (maintaining proactive contact, uncovering customer needs, guiding decision-making processes) calls for practice in a safe setting.
When should I choose this account management course and when a selling or sales course?
A sales course focuses primarily on the transaction: approaching prospects, countering objections and closing the deal. Learnit's Account Management course goes a step further and covers the entire customer relationship over a longer period. In three classroom days you will work on an account plan, customer analysis, relationship management of both cold and warm contacts, and internal coordination with other departments within your organisation. You will learn to guide decision-making processes, recognise customer needs and motivators and deploy the marketing mix. Choose account management if you are responsible for a fixed customer base that needs to keep coming back and achieve higher targets. Choose a pure sales course if you mainly want to close new deals without long-term account management. The two can complement each other.