Cursus Accountmanagement in Zwolle

As an account manager you are the linchpin between the customer and the organisation. In this course you will work on your commercial skills and on strong relationship management, so that you really bind customers to you and meet your targets with ease.

Read the full description of the Account Management course

All dates in Zwolle

None of the dates suitable? In-company takes place on a day of your choosing, and the course also runs in other cities.

Where in Zwolle

Who you'll learn from in Zwolle

• Rob Trainer in communication and leadership Score 8,6 from 346 evaluations
• Akbar Agile Scrum, lean and project management trainer Rating 8.6 from 87 evaluations
• Jeroen Trainer in communication and leadership Rating 9,6 from 39 evaluations

What participants thought

• "An excellent programme with a knowledgeable teacher with a great deal of knowledge and expertise! Really recommended for people who want to learn a lot about communication and account management!"

  M. Satarzai - VodavoneZiggo - Account Management

• “First of all, my compliments on everything. The course materials were all ready and genuinely matched the training. The trainer was excellent! There were four of us participants, all from different sectors. The personal attention she gave everyone was remarkable. With her insight into people, she can describe you completely.”

  Anonymous - Account Management

• “The trainer taught the whole group, but at the same time gave us personal attention. I felt she was genuinely working with you to make you better. That really appealed to me.”

  Anonymous - Account Management

• “I really liked the fact that, alongside attention to the group, the trainer also went into depth with you personally to help you get to know yourself.”

  R. Nijkamp, AfterPay- Account Management

Frequently asked questions

How long does the Account Management course last and what does it cost?

The classroom Account Management course takes 3 days. For the current price, see the course page, where the amount is always up to date. Participation includes course material, a certificate of participation and catering at the course location. You train in a small group of no more than eight participants, so that there is ample room for personal guidance and practical exercises on commercial skills and relationship management.

Who is the Account Management course suitable for?

The Account Management course is intended for (new) account managers who want to increase their commercial and relational effectiveness. It is also suitable for sales and relationship managers looking for a firmer theoretical foundation and more practical experience. You work in a group of no more than eight participants, so there is ample room for your personal learning objectives and practice situations from your own working environment.

Which topics are covered during the Account Management course?

During the 3-day Account Management course you will learn, among other things, how to draw up an account plan, carry out a customer analysis and make customer-focused phone calls. You will also work on your listening and conversation skills, questioning techniques, influencing skills and presenting proposals. In addition, customer needs, the marketing mix and dealing with emotions and resistance are covered. The final programme is tailored to your own learning objectives during a telephone intake interview.

Do you receive a certificate after the Account Management course?

Yes, on completion of the 3-day Account Management course you will receive a certificate of participation from LearnIt. This certificate shows that you have fully attended the classroom course and have gained knowledge of commercial skills, relationship management and customer analysis. A useful addition to your CV or LinkedIn profile with which you can make your growth as an account manager visible.

What is the maximum group size for the Account Management course?

The Account Management course has a maximum group size of eight participants. Because of this small group you receive plenty of personal attention from the trainer and there is room to practise with real-life situations. Beforehand, a telephone intake interview takes place in which your learning objectives are discussed. On that basis the programme for the three course days is tailored to your needs.

What is the approach of the Account Management course?

The Account Management course is taught in a classroom setting over 3 days and starts with a telephone intake interview in which the trainer identifies your personal learning objectives. On that basis the trainer puts together the final programme. During the course you work actively: you practise with real-life situations, role plays and conversation techniques. Because the group size is limited to a maximum of eight participants, you receive plenty of personal attention and feedback.

What does the classroom Account Management course give me that I cannot get from a book or an online course?

Learnit's classroom-based Account Management course lasts 3 days. The difference with self-study or e-learning lies mainly in practising conversational skills. You practise live with listening and questioning techniques, dealing with emotions and resistance, and presenting proposals. You do not learn those kinds of skills from a book. You need feedback from a trainer and from fellow participants. The group has a maximum of 8 participants, so you receive personal attention. Beforehand there is a telephone intake, in which the trainer establishes your learning objectives and tailors the programme accordingly. Theory such as drawing up an account plan or the marketing mix is something you can partly learn on your own. The behavioural component (maintaining proactive contact, uncovering client needs, guiding decision-making processes) calls for practice in a safe setting.

When should I choose this account management course and when a selling or sales course?

A sales course focuses primarily on the transaction: approaching prospects, countering objections and closing the deal. Learnit's Account Management course goes a step further and covers the entire customer relationship over a longer period. In three classroom days you will work on an account plan, customer analysis, relationship management of both cold and warm contacts, and internal coordination with other departments within your organisation. You will learn to guide decision-making processes, recognise customer needs and motivators and deploy the marketing mix. Choose account management if you are responsible for a fixed customer base that needs to keep coming back and achieve higher targets. Choose a pure sales course if you mainly want to close new deals without long-term account management. The two can complement each other.