Account Management course in Zwolle

The classroom Account Management course takes 3 days. For the current price, see the course page, where the amount is always up to date. Participation includes course material, a certificate of participation and catering at the course location. You train in a small group of no more than eight participants, so that there is ample room for personal guidance and practical exercises on commercial skills and relationship management.

The Account Management course is intended for (new) account managers who want to increase their commercial and relational effectiveness. It is also suitable for sales and relationship managers looking for a firmer theoretical foundation and more practical experience. You work in a group of no more than eight participants, so there is ample room for your personal learning objectives and practice situations from your own working environment.

During the Account Management course you will learn, among other things, how to draw up an account plan, carry out a customer analysis and make customer-focused phone calls. You will also work on your listening and conversation skills, questioning techniques, influencing skills and presenting proposals. In addition, customer needs, the marketing mix and dealing with emotions and resistance are covered. The final programme is matched to your own learning objectives by means of an intake interview.

Yes, after completing the Account Management course you will receive a certificate of participation from Learnit. This certificate shows that you have fully attended the classroom course and have gained knowledge of commercial skills, relationship management and customer analysis. A useful addition to your CV or LinkedIn profile, making your development as an account manager visible.

The Account Management course has a maximum group size of eight participants. Thanks to this small group, you receive plenty of individual attention from the trainer and there is room to practise with real-life situations. An intake interview takes place beforehand, in which your learning objectives are discussed. The programme for the course days is then tailored accordingly.

The Account Management course is taught in a classroom setting and starts with an intake interview in which the trainer identifies your personal learning objectives. On that basis, the trainer puts together the final programme. During the course you work actively: you practise with real-life situations, role plays and conversation techniques. With a maximum group size of eight participants, you receive plenty of individual attention and feedback.

In Learnit's classroom Account Management course, the difference from self-study or e-learning lies mainly in practising conversation skills. You practise live with listening and questioning techniques, dealing with emotions and resistance, and presenting proposals. You don't learn those kinds of skills from a book. You need feedback from a trainer and from fellow participants. The group has a maximum of 8 participants, so you receive individual attention. Beforehand there is an intake interview, in which the trainer identifies your learning objectives and tailors the programme accordingly. Theory such as drawing up an account plan or the marketing mix you can partly learn on your own. The behavioural component (maintaining proactive contact, uncovering customer needs, guiding decision-making processes) calls for practice in a safe setting.

A sales course focuses primarily on the transaction: approaching prospects, countering objections and closing the deal. Learnit's Account Management course goes a step further and covers the entire customer relationship over a longer period. In three classroom days you will work on an account plan, customer analysis, relationship management of both cold and warm contacts, and internal coordination with other departments within your organisation. You will learn to guide decision-making processes, recognise customer needs and motivators and deploy the marketing mix. Choose account management if you are responsible for a fixed customer base that needs to keep coming back and achieve higher targets. Choose a pure sales course if you mainly want to close new deals without long-term account management. The two can complement each other.