Waar vindt de incompany training Crisiscommunicatie plaats?
Wherever suits you: at your office, at one of our training locations or online. You also choose the date.
Can the content be tailored to our organisation?
Yes. Before the course we discuss with you what the group can already do, where things go wrong in practice and what should be different afterwards. The trainer uses examples and exercises from your own work.
How large can the group be?
That depends on the course. For a skills course we prefer to work with a small group, so that everyone can really practise. If more people are involved, we schedule several groups or set up a fixed programme.
Wat kost Crisiscommunicatie incompany?
You get a fixed price for the whole group, in a tailored quote. For a group this works out cheaper than booking everyone individually. For comparison: a place on the scheduled course costs EUR 1250,- excl. VAT per participant.
Can the course be delivered in English?
Yes. For in-company courses we deliver the training in the language of your choice, Dutch or English. Mention it in your request.
Do participants receive a certificate?
Yes, every participant receives a certificate of attendance afterwards.
How do I request a quote?
Via the quote form: state the course, the number of participants and roughly where and when you would like it. An adviser will then contact you.
Who is the Crisis Communication course suitable for?
The Crisis Communication course is suitable for anyone involved in setting up or carrying out crisis communication within an organisation. Think of communication managers, communication professionals, spokespeople, press officers and social media managers. Directors or managers who speak on behalf of the organisation in crisis situations will also get a great deal out of it. No prior knowledge is needed: you work in a classroom setting with practical examples from your own organisation.
Which topics are covered in the Crisis Communication course?
In the Crisis Communication course you cover, among other things, the ALERT model, drawing up a crisis communication plan, putting together a crisis team, crisis spokesmanship and media strategy, framing and fake news, leadership during a crisis and crisis evaluation. You also work on success factors such as transparency, empathy and keeping control over your online messaging. You practise with current practical examples.
What is the ALERT model in crisis communication?
The ALERT model is a practical framework that helps you communicate quickly and in a structured way during a crisis. You will get to know and apply the model during Learnit's Crisis Communication course. With ALERT you stay in control, avoid reputational damage and use the media as a partner rather than an amplifier. The model is covered in detail during the classroom course.
What course materials do you receive with the Crisis Communication course?
With the Crisis Communication course you receive the book 'Crisiscommunicatie voor iedereen' and a training folder with exercises and examples. You also get access to Learnit's online learning environment. During the you work in the classroom with practical cases, so that you immediately lay a foundation for your own organisation's crisis communication plan. Afterwards you receive a certificate of participation.
Is prior knowledge required for the Crisis Communication course?
No, no specific prior knowledge is required for the Crisis Communication course. It is useful, however, if you work in a communication or spokesperson role, or are involved in crisis management within your organisation. Experience with communication issues helps you link the exercises and practical examples directly to your own working situation. The classroom course builds up from the basics, so you can easily follow along.
What is the difference between the Crisis Communication course and a general spokesperson or media training course?
A media training course focuses on your personal performance in front of a camera, microphone or the press: how you deliver a message, deal with difficult questions and stay calm under pressure. Learnit's Crisis Communication course goes a step further and covers the entire process surrounding a crisis: risk assessment, drawing up a crisis communication plan, putting together a crisis team, internal communication, spokesmanship, media strategy and evaluation afterwards. You learn to work with the ALERT model and with worst-case scenarios. Media training is therefore mainly individual and performance-oriented; this course (classroom-based) is organisation- and process-oriented. If you want to prepare both your organisation and yourself for appearing on television, the courses are complementary.
How do I know whether I will really be ready to act during a crisis after this course, or will I still need practical experience afterwards?
Na de cursus heb je de bouwstenen voor crisiscommunicatie op zak: het ALERT-model, een werkend crisisproces, een opzet voor je crisiscommunicatieplan en handvatten voor woordvoering en mediastrategie. Je kunt direct aan de slag met het opstellen of aanscherpen van het plan binnen je eigen organisatie. Routine in echte crisissituaties bouw je daarna op door te oefenen met je crisisteam, scenario's door te lopen en evaluaties uit te voeren na incidenten of oefeningen. De cursus is klassikaal, zodat je met casuïstiek uit de praktijk van andere deelnemers oefent. Vergeleken met alleen een boek lezen of een e-learning volgen, krijg je hier directe feedback en oefen je woordvoering, framing en het samenstellen van een crisisteam in een veilige setting.
When should you choose a classroom-based Crisis Communication course rather than online self-study or a webinar?
A classroom course makes sense if you want to practise crisis communication under pressure. At Learnit you work with cases from your own organisation and practise live with crisis spokesmanship, press conferences and interviews. Those kinds of skills are hard to learn through a webinar or e-learning, because direct feedback from a trainer and fellow participants is essential. Self-study using a book or online module works perfectly well for the theory: the ALERT model, environment analyses or drawing up a protocol can largely be absorbed by reading. So choose a classroom course if you are a spokesperson, communication manager or member of a crisis team and could actually end up in front of the camera or microphone. For purely background knowledge, self-study is sufficient.