Personal Branding course
During this course you work on your personal branding: you discover what sets you apart, formulate your story and learn how to present yourself authentically and consistently.
NRTO quality markFree cancellation up to four weeks before the start, so feel free to book now.
In brief. Personal branding is a classroom course lasting 1 day. You can take it in Amsterdam and Utrecht or online, in a group of no more than 8 participants. The price is EUR 625,- excl. VAT per participant, including course materials, lunch on location and a certificate of attendance. For a team or department we also deliver this course in-company.
- Discover what makes you unique as a professional
- Formulate your own mission statement and core values
- Practise a powerful elevator pitch
- Personal attention in a small group
- A practical step-by-step plan you can apply straight away
Your trainer: Christy or Garbrand 340 evaluations in total, averaging 8.9. View the trainers
How do you want others to see, remember and value you? Personal branding helps you get a grip on the image you project and the choices that go with it.
Description
Whether you are looking for a new step in your career, want to win an assignment or want to become more visible within your organisation: a strong personal brand makes the difference. With personal branding you package your personality, knowledge and experience into a story that rings true and sticks.
In this course you first work on self-knowledge. You examine your beliefs, qualities and motivations, and discover what sets you apart from others. You then translate those insights into a clear personal brand with your own story, slogan and pitch.
You end the day with concrete tools to convey your brand consistently, create visibility and exert influence in the way that suits you.
Topics
- What a personal brand is and why you need one
- Brand 'ME': your own positioning
- Beliefs, values and core principles
- Life Scripts: the story behind your choices
- Your strengths, qualities and pitfalls
- Your characteristics and distinguishing strengths
- The ideal version of you as a professional
- Your slogan: short and to the point about what you have to offer
- Your image: the impression you want to leave behind
- Communicating from your personal brand
- Shaping your own leadership style
- Increasing your impact and creating visibility
- Influencing others from a position of authenticity
- The elevator pitch: your story in a few sentences
- Aligning your CV and marketing with your brand
- Your mission statement and core values on paper
Result
After this course you have a clear picture of your personal brand and know what you have to offer. You know your qualities, your pitfalls and your added value, and you are clear about the goals you want to achieve. You have your mission statement and core values on paper, you have an elevator pitch and you know how to convey your brand consistently in your communication, your CV and your network. You recognise opportunities to increase your visibility and you can influence others in a way that suits you.
Target audience
This course is suitable for anyone who wants to develop further, personally or professionally, and who wants to take charge of the way they are seen and remembered. Think of professionals, managers, entrepreneurs, freelancers and people who are ready for the next step in their career.
Teaching method
You work in a small group with an experienced trainer. Using questionnaires, game-based exercises and a practical step-by-step plan, you explore who you are and what you want to convey. The trainer tailors the programme to the group, so that you can apply the exercises directly to your own situation. You receive course materials to take away and a Learnit certificate of participation.
Prior knowledge
No specific prior knowledge is required. An open attitude and a willingness to look at yourself will help you get the most out of the day.
Practical information
- Number of days
- 1 day
- Course times
- from 10 am to 5 pm
- Teaching hours
- 6 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
All start dates
1 training day. In order of date.
- Thu 11 February 2027 Amsterdam · 10:00–17:00Free cancellation until 14 January Enrol
- Thu 11 February 2027 Online · 10:00–17:00Free cancellation until 14 January Enrol
- Mon 2 August 2027 Utrecht · 10:00–17:00Free cancellation until 5 July Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
Personal Branding course: average 8.2 from 1 review
“Learnit helped us at short notice with a very valuable personal branding course. The day was genuinely devoted to thinking about ambitions, goals and the things that give you energy, and ultimately how you can apply this in your work or future jobs.”
Training formats
Classroom
1 day€ 625,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
What exactly is personal branding?
Personal branding is the deliberate shaping of the image others have of you. You package your personality, knowledge and experience into a recognisable story, so that you come across as distinctive and authentic. It helps you achieve your goals more quickly in your work, your network and your career.
Who is the Personal Branding course intended for?
The course is suitable for anyone who wants to develop further, personally or professionally. Think of professionals, managers, entrepreneurs, freelancers and people who want to take the next step in their career and decide for themselves how they are seen and remembered.
Do I need any prior knowledge for this course?
No, you do not need any specific prior knowledge. What matters most is that you bring an open mind and a willingness to look at yourself. That is how you get the most out of the exercises and discussions on the course day.
What will I learn during the Personal Branding course?
You learn who you are, what you have to offer and what sets you apart. You formulate your mission statement and core values, work on an elevator pitch and discover how to convey your brand consistently in your communication, your CV and your network.
Do I receive a certificate on completion?
Yes, on completion you receive a Learnit certificate of participation. With it you can show that you have actively worked on your personal brand and your profile.
Can this course also be taken in-company or as a tailor-made course?
Yes, the Personal Branding course is also available as an in-company or bespoke course. We then tailor the programme to the goals, roles and context of your team or organisation. Request a quote on request.
How does personal branding differ from an ordinary CV or LinkedIn profile?
A CV or LinkedIn profile shows what you have done. Personal branding is about who you are and what you stand for. It is the common thread linking your choices, your communication and the impression you make. Your CV and profile then become an expression of that brand, not the other way round.
What is the difference between personal branding and self-promotion?
Self-promotion focuses on drawing attention to what you do and what you have achieved. Personal branding goes deeper and starts with your values, motivations and qualities. Done well, it does not feel like boasting, but like creating clarity about what you stand for and what people can expect from you.
How do I know whether my personal brand is authentic?
An authentic personal brand matches your real qualities, values and ambitions. You recognise it by a sense of ease: you do not have to play a role and your story stays consistent across different situations. During the course you test your brand against your own core and against feedback from others.
How long does it take for a personal brand to have an effect?
By the end of the course day you will already have a clear brand and a pitch you can start using straight away. The real effect comes from consistency. Anyone who conveys their brand faithfully for a few months in conversations, on LinkedIn and in their work will notice that assignments, contacts and opportunities come in far more purposefully.
Can I use personal branding if I am an introvert?
Certainly. Personal branding is not about pushing yourself loudly to the fore, but about clarity and consistency. Introverted professionals often have a strong brand precisely because they focus on depth, craftsmanship and reliable relationships. In the course you discover which form of visibility suits you.
What does the Personal Branding course cost?
You can find the current price at the top right of this course page, along with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.
Read our blog
Next start: Thu 11 February 2027 in Amsterdam, also available online
Free cancellation up to four weeks before the start, so you can secure a place now.