What exactly is personal branding?

Personal branding is the deliberate shaping of the image others have of you. You package your personality, knowledge and experience into a recognisable story, so that you come across as distinctive and authentic. It helps you reach your goals more quickly in your work, your network and your career.

Do I need any prior knowledge for this course?

No, you do not need any specific prior knowledge. What matters most is that you bring openness and a willingness to look at yourself. That is how you get the most out of the exercises and conversations on the course day.

What will I learn during the Personal Branding course?

You will learn who you are, what you have to offer and what sets you apart. You will formulate your mission statement and core values, work on an elevator pitch and discover how to convey your brand consistently in your communication, your CV and your network.

Do I receive a certificate on completion?

Yes, on completion you will receive a Learnit certificate of participation. With it you can show that you have actively worked on your personal brand and your profile.

Can this course also be taken in-company or as a tailor-made course?

Yes, the Personal Branding course is also available as an in-company or tailor-made course. We then tailor the programme to the goals, roles and context of your team or organisation. Request a quote on request.

How does personal branding differ from an ordinary CV or LinkedIn profile?

A CV or LinkedIn profile shows what you have done. Personal branding is about who you are and what you stand for. It is the common thread that connects your choices, your communication and the impression you make. Your CV and profile then become an expression of that brand, not the other way round.

What is the difference between personal branding and self-promotion?

Self-promotion focuses on attention for what you do and what you have achieved. Personal branding goes deeper and starts with your values, motivations and qualities. Done well, it does not feel like boasting, but like creating clarity about what you stand for and what people can expect from you.

How do I know whether my personal brand is authentic?

An authentic personal brand matches your real qualities, values and ambitions. You recognise it by a sense of calm: you do not have to play a role and your story stays consistent in different situations. During the course you test your brand against your own core and against the feedback of others.

How long does it take for a personal brand to have an effect?

By the end of the course day you will already have a clear brand and a pitch you can start using straight away. The real effect comes from consistency. Those who convey their brand faithfully for a few months in conversations, on LinkedIn and in their work will notice that assignments, contacts and opportunities come their way more purposefully.

Can I use personal branding if I am an introvert?

Certainly. Personal branding is not about being loud and taking centre stage, but about clarity and consistency. Introverted professionals often have a strong brand precisely because they focus on depth, craftsmanship and reliable relationships. During the course you will discover which form of visibility suits you.

What does the Personal Branding course cost?

You will find the current price at the top right of this course page, together with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.

Personal Branding course | Learnit Training

Name: Personal branding
Price: 625.0 EUR
Availability: InStock
Rating: 8.2 (1 reviews)

How do you want others to see, remember and value you? Personal branding helps you get a grip on the image you project and the choices that go with it.

Description

Whether you are looking for a new step in your career, want to win an assignment or want to become more visible within your organisation: a strong personal brand makes the difference. With personal branding you package your personality, knowledge and experience into a story that rings true and sticks.

In this course you first work on self-knowledge. You examine your beliefs, qualities and motivations, and discover what sets you apart from others. You then translate those insights into a clear personal brand with your own story, slogan and pitch.

You end the day with concrete tools to convey your brand consistently, create visibility and exert influence in the way that suits you.

Topics

What a personal brand is and why you need one
Brand 'ME': your own positioning
Beliefs, values and core principles
Life Scripts: the story behind your choices
Your strengths, qualities and pitfalls
Your characteristics and distinguishing strengths
The ideal version of you as a professional
Your slogan: short and to the point about what you have to offer
Your image: the impression you want to leave behind
Communicating from your personal brand
Shaping your own leadership style
Increasing your impact and creating visibility
Influencing others from a position of authenticity
The elevator pitch: your story in a few sentences
Aligning your CV and marketing with your brand
Your mission statement and core values on paper

Result

After this course you have a clear picture of your personal brand and know what you have to offer. You know your qualities, your pitfalls and your added value, and you are clear about the goals you want to achieve. You have your mission statement and core values on paper, you have an elevator pitch and you know how to convey your brand consistently in your communication, your CV and your network. You recognise opportunities to increase your visibility and you can influence others in a way that suits you.

Target audience

This course is suitable for anyone who wants to develop further, personally or professionally, and who wants to take charge of the way they are seen and remembered. Think of professionals, managers, entrepreneurs, freelancers and people who are ready for the next step in their career.

Teaching method

You work in a small group with an experienced trainer. Using questionnaires, game-based exercises and a practical step-by-step plan, you explore who you are and what you want to convey. The trainer tailors the programme to the group, so that you can apply the exercises directly to your own situation. You receive course materials to take away and a Learnit certificate of participation.

Prior knowledge

No specific prior knowledge is required. An open attitude and a willingness to look at yourself will help you get the most out of the day.

In-company

Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.

Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.

Request a quote

Language

The training is given in Dutch as standard. The trainer has a good command of English. English-language course material can be used. With a minimum enrolment of 3 participants, the training can also be given entirely in English.

Number of days:

1 day

Course times:

from 10 am to 5 pm

Study load:

7 hours

Education level:

This training is suitable for all levels.

Exemptions:

Exemptions do not apply to this course.

Preparation time:

No preparation time applies to this course.

Certificate:

At the end of the course, a certificate is issued as proof of participation.

The best training for you

At Learnit you will always find a course that takes you further. From (technical) IT skills to communication or personal leadership. You can also choose the training format that suits you best: a classroom course, a tailor-made course at your own office, an online course or an e-learning. We have the right course and the right format for everyone. Because learning in the way that suits you best delivers the best results.

Moving forward together

Taking a training course at Learnit means learning together. Together with your experienced trainer, together with your course group or together with your colleagues. And whether you take the training at home, at your office or at one of our training locations, we are always available to help you. To share our knowledge with you in a way that is genuinely useful to you. Getting further together through personal attention and understanding each other well; that is what we believe in.

Apply it directly in your work

Learning theory from a book that you can then hardly use in your work? Not at Learnit! Whichever training you take with us, you can put it to use at your workplace straight away. Because of the unique learning objectives you set together with the trainer at the start of the training. Because of the alternation between theory and (interactive) practical assignments. And by bringing the challenges you face in your daily work along to the training.