Higher turnover and stronger customer relationships go hand in hand. In this field you will find courses in sales, acquisition, customer focus and professional networking. You learn not to push but to persuade, and build relationships that keep customers coming back.
Interview techniques
In this course you will learn how to conduct interviews in a structured and professional way. You will work on preparation, questioning techniques and the atmosphere of the conversation, and practise probing further, dealing with resistance and unravelling vagueness. That way you get the most out of every conversation.
Account Management
In this Account Management course you lay the foundation for your work as an account manager. You work on your commercial skills, learn to truly understand your clients and maintain both cold and warm contacts. This is how you build a stable client base and achieve higher targets.
Commercial and creative writing
In this course you learn to write commercial copy that appeals and persuades. You map out your target audience, discover creative strategies and practise with compelling phrasing for quotations, job adverts, blogs and advertisements.
Crisis Communication
In the Crisis Communication course you learn how to prepare your organisation for crisis situations. You put together a crisis team and a crisis communication plan, work with the ALERT model and take charge of your own spokespersonship and media strategy.
Complaints Management: the Value of Complaints
In this course you learn how to turn complaints into valuable feedback. You practise difficult conversations, listening techniques and drawing up a workable complaints policy.
Customer-focused writing
In the Customer-Focused Writing course you learn how to structure emails, letters and short business texts so that your reader understands them immediately and knows what you expect of them.
Customer-focused telephone skills
You learn to deal with customers on the telephone in a professional and customer-focused way. From answering the call to hanging up, you work consciously on your voice, listening technique and complaint handling.
Customer-focused working and customer satisfaction
In this course on customer-focused working and customer satisfaction, you learn how to truly understand customers, translate their needs into suitable solutions and maintain pleasant contact even in difficult situations.
Networking conversations
In the Networking Conversations course you learn how to make contact in a natural way, build up a conversation and use your network purposefully to achieve your goals.
Negotiating
In this negotiation course you will discover which style and techniques suit you. You will learn to prepare thoroughly, to use questioning techniques and to argue convincingly. This way you represent your interests more strongly and work purposefully towards win-win situations.
Personal branding
In the Personal Branding course you discover what makes you unique and learn to position yourself distinctively and authentically in the market. You build a personal brand that helps you reach your goals faster.
Sales: selling with results!
In this two-day course you work on the skills you need to sell with more enjoyment, confidence and results. You practise conversation techniques, presenting and closing, and apply everything directly to your own practice.
