Customer-focused Writing course

You write for work every day. Even so, a good email or letter often takes more time than you'd like. In this course you'll learn to write faster, with more confidence and with texts that really get through to your reader.

Description

Customer-focused writing starts with your reader. Who are they, what do they want to know, and what should they do after reading? Those questions determine your tone, your structure and your choice of words. During the course you'll work from large to small: first your message and structure, then your paragraphs and sentences, and finally your word choice and spelling.

The course is practical and interactive. You practise with your own texts, receive feedback from the trainer and learn from the other participants. Afterwards you write more consciously, more quickly and with more impact.

The approach focuses on the Dutch language area, but the principles work just as well for your English, German or French business texts.

Topics

• Getting clear on your reader and your message before you start
• Choosing between an email, letter, memo or report
• Structuring your text so the reader can scan it quickly
• Creating a logical structure of paragraphs and sentences
• Switching between formal, neutral and informal styles
• Formulating readable and concise sentences
• Using email wisely: cc, bcc, replying and privacy
• Word choice that suits your reader and your purpose
• Recognising and avoiding common language and spelling errors

Result

After the course you will write business texts faster and with more confidence, texts that your reader understands straight away. You will know how to sharpen your message, structure your text logically and adapt your tone to your target audience. Your emails and letters will become shorter, clearer and more effective, so you spend less time rewriting and following up on questions.

Target audience

The course is intended for anyone who regularly writes short business texts, such as emails, letters, memos or short reports. Think of staff in customer service, secretarial support, policy, communications, HR or management. Do you mainly write longer documents? Then the Writing Clear Texts course is a better fit for you. Do you mainly have questions about spelling and grammar? In that case, take a look at the Dutch Spelling and Grammar course.

Teaching method

The course is practice-oriented and interactive. You'll alternate short explanations with exercises on your own texts, short writing assignments and reflection with the group. You'll receive personal feedback from the trainer and learn from the approach taken by your fellow participants. Before the course starts, the trainer will briefly contact you for an intake, so that the content matches your working practice.

Prior knowledge

No specific prior knowledge is required. A good command of Dutch at working level is sufficient.

In-company

Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.

Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.

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Language

The training is given in Dutch as standard. The trainer has a good command of English. English-language course material can be used. With a minimum enrolment of 3 participants, the training can also be given entirely in English.