Customer-focused Writing course
In this course you learn to write emails, letters and short business texts with the customer in mind. You work on clear, purposeful phrasing that your reader understands straight away.
NRTO quality mark
Free cancellation up to four weeks before the start, so feel free to book now.
In brief. Customer-Focused Writing is a 2-day classroom course. You can attend it in Amsterdam, Utrecht, The Hague and Rotterdam, among other cities, or online, in a group of no more than 8 participants. The price is EUR 1250,- excl. VAT per participant, including course materials, lunch on location and a certificate of attendance. For a team or department we also run this course in-company.
- Write faster and with more confidence
- Practice-oriented: practising with your own texts
- Personal feedback from an experienced trainer
- Intake beforehand for a tailored approach per participant
- Small groups for maximum learning results
Your trainer: Marieke, Rob, Christy or Garbrand 1,059 evaluations in total, averaging 8,6. View the trainers
You write for work every day. Even so, a good email or letter often takes more time than you'd like. In this course you'll learn to write faster, with more confidence and with texts that really get through to your reader.
Description
Customer-focused writing starts with your reader. Who are they, what do they want to know, and what should they do after reading? Those questions determine your tone, your structure and your choice of words. During the course you'll work from large to small: first your message and structure, then your paragraphs and sentences, and finally your word choice and spelling.
The course is practical and interactive. You practise with your own texts, receive feedback from the trainer and learn from the other participants. Afterwards you write more consciously, more quickly and with more impact.
The approach focuses on the Dutch language area, but the principles work just as well for your English, German or French business texts.
Topics
- Getting clear on your reader and your message before you start
- Choosing between an email, letter, memo or report
- Structuring your text so the reader can scan it quickly
- Creating a logical structure of paragraphs and sentences
- Switching between formal, neutral and informal styles
- Formulating readable and concise sentences
- Using email wisely: cc, bcc, replying and privacy
- Word choice that suits your reader and your purpose
- Recognising and avoiding common language and spelling errors
Result
After the course you will write business texts faster and with more confidence, texts that your reader understands straight away. You will know how to sharpen your message, structure your text logically and adapt your tone to your target audience. Your emails and letters will become shorter, clearer and more effective, so you spend less time rewriting and following up on questions.
Target audience
The course is intended for anyone who regularly writes short business texts, such as emails, letters, memos or short reports. Think of staff in customer service, secretarial support, policy, communications, HR or management. Do you mainly write longer documents? Then the Writing Clear Texts course is a better fit for you. Do you mainly have questions about spelling and grammar? In that case, take a look at the Dutch Spelling and Grammar course.
Teaching method
The course is practice-oriented and interactive. You'll alternate short explanations with exercises on your own texts, short writing assignments and reflection with the group. You'll receive personal feedback from the trainer and learn from the approach taken by your fellow participants. Before the course starts, the trainer will briefly contact you for an intake, so that the content matches your working practice.
Prior knowledge
No specific prior knowledge is required. A good command of Dutch at working level is sufficient.
Practical information
- Number of days
- 2 days
- Course times
- from 10 am to 5 pm
- Teaching hours
- 12 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
Request a quote More about Customer-focused Writing in-company
All start dates
2 training days. Confirmed dates first, then in order of date.
- Tue 24 Nov & Tue 8 Dec 2026Certain to go ahead Utrecht · 10:00–17:00 · trainer GarbrandFree cancellation until 27 October Enrol
- Thu 5 & Thu 19 November 2026 Amsterdam · 10:00–17:00 Enrol
- Tue 24 Nov & Tue 8 Dec 2026 Online · 10:00–17:00Free cancellation until 27 October Enrol
- Wed 23 Dec 2026 & Wed 6 Jan 2027 The Hague · 10:00–17:00Free cancellation until 25 November Enrol
- Mon 4 & Mon 18 January 2027 Arnhem · 10:00–17:00Free cancellation until 7 December Enrol
- Tue 16 Feb & Tue 2 Mar 2027 Online · 10:00–17:00Free cancellation until 19 January Enrol
- Tue 16 Feb & Tue 2 Mar 2027 Groningen · 10:00–17:00Free cancellation until 19 January Enrol
- Tue 16 Feb & Tue 2 Mar 2027 Zwolle · 10:00–17:00Free cancellation until 19 January Enrol
- Tue 16 & Tue 30 March 2027 Eindhoven · 10:00–17:00Free cancellation until 16 February Enrol
- Thu 29 Apr & Thu 13 May 2027 The Hague · 10:00–17:00Free cancellation until 1 April Enrol
- Tue 17 & Tue 31 August 2027 Rotterdam · 10:00–17:00Free cancellation until 20 July Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
"Good, substantial training course; tailored to the participant's question."
"Excellent"
"I thought it was a very good course and I think I learned a lot from it. I also got tips that you can really do something with."
"Tailor-made course! Based on the intake, the course was adapted to our (my) requirements. The course ties in nicely with day-to-day practice."
"Very good course in which you learn at your own pace. Definitely recommended."
Training formats
Classroom
2 days€ 1250,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
What will you learn in the Customer-focused Writing course?
You learn how to put your reader at the centre of every text you write. You work on your message, the structure of your text, your sentences, your tone and your word choice. After the course you will write emails, letters and short reports faster and with more confidence, texts that your reader understands straight away.
Who is the Customer-focused writing course intended for?
The course is intended for anyone who regularly writes short business texts for work, such as emails, letters, memos or short reports. Think of staff in customer service, secretarial support, policy, communications, HR or management.
Do I need any prior knowledge to take part?
No, you do not need any specific prior knowledge. A good command of Dutch at a professional level is sufficient. The course is tailored to your level and your day-to-day writing practice.
What does the course look like?
The course is practical and interactive. Short explanations alternate with writing assignments on your own texts, exercises and group reflection. You receive personal feedback from the trainer and also learn from the other participants.
Do I receive a certificate on completion?
Yes, afterwards you receive the Learnit certificate of participation. This certificate shows that you took an active part in the Customer-focused Writing course.
Can I bring my own texts to the course?
Yes, this is actively encouraged. You practise best with material that fits your daily work. Before the course starts there is a short intake with the trainer, in which you can raise points of attention and your own examples.
What is the difference between Customer-focused Writing and Writing Clear Texts?
Customer-focused writing concentrates on short business texts such as emails, letters and memos, with plenty of attention to tone and reader focus. Writing clear texts is intended for people who mainly write longer documents, such as reports, policy papers or advisory notes.
Does this course also help with my English or German business texts?
The course focuses on the Dutch language area, but the principles of customer-focused writing (thinking from your reader's perspective, clear structure, concise sentences) apply just as well to your English, German or French business texts. Many participants therefore apply the tips more widely.
What if I mainly want help with spelling and grammar?
Then the Dutch Spelling and Grammar course is a better fit for you. In Customer-focused writing we do pay attention to word choice and common language errors, but the emphasis is on structure, tone and reader focus. Not sure? Then get in touch for advice.
Can the course also be delivered in-company?
Yes, that is possible. If several colleagues in your team or department are dealing with the same writing questions, we can deliver the course in-company. We then tailor the content to the texts and situations that are relevant to you. Get in touch to discuss the options.
How is the course tailored to my working situation?
Before the course starts, the trainer will contact you for a short intake. You can then raise points of attention, examples from your work and questions. This allows the trainer to make sure the programme matches the texts you write in practice.
What does the Customer-focused Writing course cost?
You can find the current price at the top right of this course page, along with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.
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Confirmed to run: Tue 24 Nov & Tue 8 Dec 2026 in Utrecht, can also be followed online
This date already has enough participants. Free cancellation up to four weeks before the start, so you can secure a place now.