Commercial and Creative Writing course
In this course you learn to write commercial texts that tempt and persuade. You practise with target group, structure and appealing phrasing for quotations, blogs and job advertisements.
NRTO quality markFree cancellation up to four weeks before the start, so feel free to book now.
In brief. Commercial and Creative Writing is a 2-day classroom course. You can take it in Amsterdam, The Hague, Utrecht and Groningen, among other locations, or online, in a group of no more than 8 participants. The price is EUR 1250,- excl. VAT per participant, including course materials, lunch on location and a certificate of participation. For a team or department we also run this course in-company.
- Texts that persuade and sell
- Practice-oriented, using your own writing tasks
- Fresh ideas and playful writing assignments
- Personal intake for your learning objectives
- Appealing writing for every medium
Your trainer: Marieke or Rob 719 reviews in total, with an average of 8.5. View the trainers
Do you want to write texts that inform, entice and persuade? During the Commercial and Creative Writing course you learn how to play with language, connect with readers and prompt them to act. Practical, playful and directly applicable to your own work.
Description
In Learnit's Commercial and Creative Writing course you work on texts that go beyond simply informing. You work on texts that tempt your reader to keep reading and to take action: accepting a quotation, signing up or making a purchase.
You start with the basics: who are you writing for, with what aim and about what? A touch of marketing helps you to pin that down. You then work on strategies for coming up with ideas and learn how to phrase things in an appealing and persuasive way. After that you write, rewrite and polish until you are satisfied with the result.
The course has a practical set-up. You alternate between listening, trying things out, sharing and reflecting, and you work from your own job, products and commercial writing tasks. Through the input of the trainer and the other participants you learn to look at your texts with different eyes. Playful assignments challenge you to capture that new perspective in your own words, and to turn it around, stretch it out and shorten it.
Topics
During this course you work on topics that make your texts more convincing and more appealing. Subjects covered include:
- Getting a clear picture of your target group: who are you writing for and what do you want them to do?
- Persuading: what do you want to convince the reader of, and which means do you have at your disposal?
- Choosing your channel: which media suit your message and your target group?
- Structure: what do you open with, how do you build up and what do you close with?
- Online versus print: what changes when you write for the screen or for paper?
- Storytelling and blogging: does this suit you, your organisation and your readers?
- Attracting attention: how do you make your text stand out among all the other stimuli?
- Creative techniques for coming up with new ideas and angles
- Writing that reads well: playful, clear and with rhythm
The programme is tailored to the points that emerge from the intake, so that your own writing tasks take centre stage.
Result
After this course you write commercial texts that inform, persuade and convince at the same time. You know who you are writing for and what you want to achieve, and you deliberately choose the right medium and the right tone.
You will have strategies at your disposal for coming up with new ideas, capturing your reader's attention and prompting them to act. Whether it is a quotation, job advertisement, blog, advert or proposal: you write in a way that is easy to read, appealing and bolder. And you have learned to look at your own texts critically and refine them until you are satisfied with them.
Target audience
This course is intended for anyone who writes commercial texts for their work that need to persuade. Think of advertisements, job adverts, quotations, landing pages, blogs, social media posts and proposals. Persuading and surprising play an important role in this.
The course focuses mainly on the Dutch language area. Even so, commercial writing is more international than you might think: if you also write in English, German or French for your work, you can apply most of the tips perfectly well.
Do you mainly write short, informative messages such as e-mails and letters? Then the Customer-focused Writing course may suit you better. For longer, persuasive texts in which argumentation matters more than seduction, the Writing Clear Texts course is a good choice. If your questions are mainly about error-free writing, we recommend the Dutch Spelling and Grammar course. Not sure? Feel free to contact Learnit for advice.
Teaching method
This course is highly practice-oriented. Listening, sharing, trying out and reflecting alternate continuously, including among the participants themselves. You take your own company, products and commercial writing tasks as your starting point. Thanks to the input of the trainer and the other participants, you will soon start looking at them with fresh eyes.
Playful assignments force you to put that new perspective into your own words. And then to turn it around, stretch it out or shorten it, until your text does exactly what you want. Between the sessions you apply what you have learned directly to texts from your daily work.
Prior knowledge
You read and write Dutch at MBO level. Beyond that, no specific prior knowledge is required. It does help if you write texts regularly at work, so that you can use your own practical examples during the course.
Comments
None in particular.
Practical information
- Number of days
- 2 days
- Course times
- from 10 am to 5 pm
- Teaching hours
- 12 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
Request a quote More about Commercial and Creative Writing in-company
All start dates
2 training days. In order of date.
- Thu 5 & Thu 12 November 2026 Amsterdam · 10:00–17:00 Enrol
- Thu 26 Nov & Thu 3 Dec 2026 The Hague · 10:00–17:00Free cancellation until 29 October Enrol
- Mon 21 Dec 2026 & Mon 4 Jan 2027 Online · 10:00–17:00Free cancellation until 23 November Enrol
- Mon 21 Dec 2026 & Mon 4 Jan 2027 Utrecht · 10:00–17:00Free cancellation until 23 November Enrol
- Tue 2 & Tue 9 February 2027 Amsterdam · 10:00–17:00Free cancellation until 5 January Enrol
- Mon 5 & Mon 12 April 2027 Groningen · 10:00–17:00Free cancellation until 8 March Enrol
- Mon 5 & Mon 12 April 2027 Zwolle · 10:00–17:00Free cancellation until 8 March Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
Commercial and Creative Writing course: average 8.2 from 12 reviews
“The content was very comprehensive. It was pleasant that there were only three participants, which meant we received a lot of attention. The structure of the course programme was good.”
“A compact, clear course in which I saw my own text from a different perspective in a short space of time.”
“Before the course there was a conversation with the trainer and I was able to send in pieces I had written. The objectives I wanted to achieve were also clear in advance. That made it a genuinely tailor-made course. I picked up a lot of good writing tips.”
“Because your own texts are used during the course, you see straight away where you can improve. That makes it easier to put what you have learned into practice.”
“The trainer was attentive and able to convey the material in a pleasant way.”
“The content was excellent, perfectly tailored to my specific situation. I picked up some good, practical tips.”
“The content of the course was good. In a relatively short time you gained insight into the ways to make your web texts more to the point and your message clearer. The trainer approached the course clearly and with expertise. She had focused the course on the texts submitted by the participants, so that you could see in practice what could still be changed and improved.”
“Professional, client-focused, puts themselves in the position of our organisation.”
“Practical, up to date.”
“Excellent. All topics covered, nicely varied.”
“The trainer explained everything well and was open to what we expected and thought. Really was a good trainer, very pleasant.”
“The content of the course was exactly what I needed. Beforehand, the trainer asked which topics I wanted to cover. Based on my answer, she put together the programme. I liked the fact that we did a lot of practical exercises and that these came straight after we had discussed the material. The course lasted long enough. I had one-to-one tuition, so I got plenty of attention and time to ask questions and complete my assignments.”
Training formats
Classroom
2 days€ 1250,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
How long does the Commercial and Creative Writing course take and what does it cost?
Who is the Commercial and Creative Writing course suitable for?
What prior knowledge do you need for the Commercial and Creative Writing course?
What is the difference between the Commercial and Creative Writing course and Writing Clear Texts?
Is the Commercial and Creative Writing course also suitable for writing blogs and online copy?
Do you receive course material and a certificate with the Commercial and Creative Writing course?
How does a classroom course in commercial writing differ from an online writing course or self-study using books and YouTube?
Does this course also work if I have to write commercial copy in English, German or French?
What does a typical day on the Commercial and Creative Writing course look like and what will you actually be doing?
How do I know whether this course will actually help me get more response or conversion from my texts?
After this course, can I also help my colleagues with their commercial copy, or is it purely for my own writing?
How much can you really learn about commercial writing in two days, or is that too short to make a difference?
Next start date: Thu 5 & Thu 12 November 2026 in Amsterdam
Free cancellation up to four weeks before the start, so you can secure a place now.