Mission, Vision and Strategy course
In this course you learn how to formulate a clear mission, vision and strategy. You then translate these into concrete behaviour and concrete choices within your own organisation.
NRTO quality mark
Free cancellation up to four weeks before the start, so feel free to book now.
In brief. Mission, Vision and Strategy is a classroom course of 2 days. You can take it in Amsterdam and Utrecht or online, in a group of no more than 8 participants. The price is EUR 1250,- excl. VAT per participant, including course materials, lunch on location and a certificate of attendance. For a team or department we also deliver this course in-company.
- A clear mission, vision and strategy for your organisation
- A concrete action plan afterwards
- Working with your own organisation as a case study
- A small group with personal guidance
- Learnit certificate of participation
Your trainer: Garbrand, Jeroen or Ruben 144 evaluations in total, averaging 8,4. View the trainers
A mission and vision should not be fine words on a poster. They give direction to choices, connect people and make visible what your organisation stands for. In this course you learn how to achieve that.
Description
Many organisations have a mission and vision on paper, but in practice they hardly come to life. People do not know what the organisation stands for, choices are made ad hoc and the strategy does not connect to the bigger story. That is a shame, because a clear direction makes the work more enjoyable and decision-making easier.
During this course you work with the building blocks of a strong organisational direction. You learn what a mission and vision actually are, how they relate to your strategy and how to translate core values into the behaviour of staff. You work with your own organisation as a case study.
At the end of the course you have a concrete action plan in hand. You know how to formulate your mission and vision powerfully, how to make them land with your team and how to link them to strategic objectives.
Topics
- Why a mission and vision add value
- The difference between mission, vision and strategy
- Organisational vision versus team vision
- SWOT analysis as the basis for your course of direction
- Formulating a powerful mission and vision
- Defining and sharpening core values
- Linking core values to the core qualities of staff
- Formulating strategic objectives
- Drawing up a concrete action plan
- Conveying your mission and vision effectively
- Storytelling: telling the story behind your organisation
- Keeping the mission alive in day-to-day practice
Result
After this course you are able to reflect systemically on the mission and vision of your organisation. You have tools to connect core values to the core qualities of your employees, and you know how to articulate and convey the reason your organisation exists. You have a concrete strategy for translating your mission and vision into practice.
Target audience
This course is suitable for managers, team leaders, entrepreneurs and HR professionals who want to work on the direction of their organisation. Whether you have no mission and vision yet, are dissatisfied with the current wording, or are going through a transition or merger: here you will find the structure to sharpen your story. The size of your organisation does not matter.
Teaching method
The course alternates between theory, reflection and practical exercises. You always work with your own organisation as the starting point, so that everything you learn can be applied directly. The group is small, which leaves plenty of room for personal guidance and sparring with other participants. Your trainer challenges you to make connections between theory and your daily practice.
Prior knowledge
No specific prior knowledge is required. It helps if you are involved in strategic issues within your organisation.
Practical information
- Number of days
- 2 days
- Course times
- from 10 am to 5 pm
- Teaching hours
- 12 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
Request a quote More about Mission, Vision and Strategy in-company
All start dates
2 training days. In order of date.
- Tue 9 & Wed 10 February 2027 Amsterdam · 10:00–17:00Free cancellation until 12 January Enrol
- Tue 9 & Wed 10 February 2027 Online · 10:00–17:00Free cancellation until 12 January Enrol
- Mon 23 & Tue 24 August 2027 Utrecht · 10:00–17:00Free cancellation until 26 July Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
"A highly capable trainer with broad expertise. The facilities are perfectly in order. A teaching day (7 hours) is just long enough to stay focused"
"Learned lots of handy tricks"
"During this course I was given many practical tools that I can easily apply in practice."
"A nice, practical course that you can immediately put to use in practice."
"Excellent"
Training formats
Classroom
2 days€ 1250,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
What will you learn in the Mission, Vision and Strategy course?
You learn how to formulate a clear mission, vision and strategy for your organisation. You work on core values, objectives and a concrete action plan. You also learn how to convey your story effectively through storytelling and how to keep the mission alive in day-to-day practice.
Who is the Mission, Vision and Strategy course suitable for?
The course is suitable for managers, team leaders, entrepreneurs and HR professionals who want to work on the direction of their organisation. It is also highly valuable for organisations in a transition or merger phase. The size of your organisation does not matter.
Do you need any prior knowledge for this course?
No, no specific prior knowledge is required. It does help if you are involved in strategic issues within your organisation, as you will be working with your own organisation as a case study during the course.
How long does the Mission, Vision and Strategy course take?
The course consists of two consecutive course days. You will find the exact schedule on this course page.
Do you receive a certificate afterwards?
Yes, afterwards you will receive a Learnit certificate of participation. This shows that you have completed the course in full.
Is the course also available in-company or as a bespoke course?
Yes, this course is also available in-company or as a bespoke programme. We then tailor the programme to the specific situation and learning objectives of your organisation. Contact us for a quotation on request.
What is the difference between mission, vision and strategy?
The mission describes why your organisation exists: your reason for being and your promise to the outside world. The vision describes where you want to go: the picture of the future you are working towards. The strategy describes how you get there: the choices and steps you take to realise your vision. In this course you learn how these three reinforce one another.
Why are a mission and vision important for an organisation?
A clear mission and vision give direction to choices, help set priorities and connect employees and customers to your organisation. They make visible what you stand for and what sets you apart. Without a clear course, decisions are taken ad hoc and focus is quickly lost.
How do you bring a mission and vision to life in your organisation?
A mission and vision only come to life when they are visible in day-to-day behaviour. You achieve this by making core values concrete, linking them to your employees' core qualities and letting them come back in decisions, conversations and stories. Storytelling plays a central role in this. During the course you practise techniques for conveying your story powerfully.
How do you formulate a powerful mission and vision?
A powerful mission is short, clear and gets to the heart of your reason for being. A powerful vision is concrete, ambitious and compelling. You formulate them not in jargon, but from what you genuinely want to mean to others. In the course you work step by step towards wording that appeals both internally and externally.
What are core values and how do you use them?
Core values are the beliefs that guide behaviour within your organisation. They translate your mission into concrete attitudes and actions. Good core values are specific, lived and recognisable in the choices you make. In the course you learn how to define core values and how to link them to the core qualities of your staff.
What does the Mission, Vision and Strategy course cost?
You can find the current price at the top right of this course page, along with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.
Next start date: Tue 9 & Wed 10 February 2027 in Amsterdam, also available online
Free cancellation up to four weeks before the start, so you can secure a place now.