Mission, Vision and Strategy course

A mission and vision should not be fine words on a poster. They give direction to choices, connect people and make visible what your organisation stands for. In this course you learn how to achieve that.

Description

Many organisations have a mission and vision on paper, but in practice they hardly come to life. People do not know what the organisation stands for, choices are made ad hoc and the strategy does not connect to the bigger story. That is a shame, because a clear direction makes the work more enjoyable and decision-making easier.

During this course you work with the building blocks of a strong organisational direction. You learn what a mission and vision actually are, how they relate to your strategy and how to translate core values into the behaviour of staff. You work with your own organisation as a case study.

At the end of the course you have a concrete action plan in hand. You know how to formulate your mission and vision powerfully, how to make them land with your team and how to link them to strategic objectives.

Topics

• Why a mission and vision add value
• The difference between mission, vision and strategy
• Organisational vision versus team vision
• SWOT analysis as the basis for your course of direction
• Formulating a powerful mission and vision
• Defining and sharpening core values
• Linking core values to the core qualities of staff
• Formulating strategic objectives
• Drawing up a concrete action plan
• Conveying your mission and vision effectively
• Storytelling: telling the story behind your organisation
• Keeping the mission alive in day-to-day practice

Result

After this course you are able to reflect systemically on the mission and vision of your organisation. You have tools to connect core values to the core qualities of your employees, and you know how to articulate and convey the reason your organisation exists. You have a concrete strategy for translating your mission and vision into practice.

Target audience

This course is suitable for managers, team leaders, entrepreneurs and HR professionals who want to work on the direction of their organisation. Whether you have no mission and vision yet, are dissatisfied with the current wording, or are going through a transition or merger: here you will find the structure to sharpen your story. The size of your organisation does not matter.

Teaching method

The course alternates between theory, reflection and practical exercises. You always work with your own organisation as the starting point, so that everything you learn can be applied directly. The group is small, which leaves plenty of room for personal guidance and sparring with other participants. Your trainer challenges you to make connections between theory and your daily practice.

Prior knowledge

No specific prior knowledge is required. It helps if you are involved in strategic issues within your organisation.

In-company

Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.

Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.

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Language

The training is given in Dutch as standard. The trainer has a good command of English. English-language course material can be used. With a minimum enrolment of 3 participants, the training can also be given entirely in English.