What will you learn in the Copywriting for Intranet and Internet course?

You will learn to write texts that work on a screen. You will practise breaking text into portions, structuring it so it can be scanned, and writing in a way that prompts action. You will get to grips with tone of voice, the basics of SEO and choosing a suitable format such as a news item, product page, blog or landing page.

Who is this course for?

For anyone who writes web copy for their work or is going to: communications staff, marketers, web editors, policy officers and entrepreneurs. Both novice and experienced writers are welcome.

Do I need prior knowledge?

No, you do not need any specific prior knowledge. It helps if you already write texts in your work or will shortly be writing for an intranet or the internet, so that you can apply what you learn straight away.

Can I bring my own texts to the course?

Yes, we even encourage it. During the course you work with your own web copy as a starting point and you receive personal feedback from the trainer and the other participants.

Do I receive a certificate on completion?

Yes, on completion you receive a Learnit certificate of participation.

Is in-company or bespoke training possible?

Yes, you can also take this course in-company or have it tailored to your team or organisation. Contact Learnit to discuss the options.

What is the difference between writing for print and writing for the screen?

Readers on a screen are more impatient and scan more quickly. They want an immediate answer and drop out when texts are long or unclear. For the screen you break your message into smaller portions, use more headings and subheadings, and make sure the most important information is visible right away.

What is scannable writing?

Writing for scanning means structuring your text so that a reader can pick up the core message without reading every word. You use telling headings, short paragraphs, bullet points and key words in bold. This way the reader sees at a glance what it is about and can choose which parts to read in full.

What is a tone of voice and why does it matter online?

A tone of voice is the recognisable way in which your organisation writes. Think of word choice, rhythm and degree of formality. Online this is extra important, because you have no body language or voice to support your message. A consistent tone of voice makes your organisation recognisable and builds trust with your visitor.

How do you write good web copy?

A good web text starts with the core message, uses short sentences and paragraphs, and has clear headings that reveal the content. You write from the reader's perspective: what's in it for them and what do they need to know or do? A clear structure, active verbs and a concrete next step make all the difference.

How do you prompt a website visitor to take action?

You activate a visitor by making clear what the next step is and by making that step as easy as possible. Use active verbs, place a concrete call-to-action in a logical spot and remove doubts with answers to frequently asked questions. The less effort it takes to click through, the greater the chance that it happens.

What does the Copywriting for Intranet and Internet course cost?

You will find the current price at the top right of this course page, together with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.

Copywriting for intranet and internet

Name: Copywriting for Intranet and Internet
Price: 625.0 EUR
Availability: InStock
Rating: 7.2 (2 reviews)

Readers on a screen are impatient. They want a quick answer, a clear structure and something to do. In this course you will learn how to write texts for intranet and internet so that they stick and prompt action.

Description

Writing for a screen is something other than writing for print. Your reader scans, clicks through and drops out as soon as it becomes too long or too vague. That is why in this course you work on texts that make clear at a glance what the subject is, what the visitor gains from it and what the next step is.

You start with your organisation, your product and your audience. Which words and images suit them? Which information belongs on the first page and what sits behind a click? You then work on style: writing in an appealing, persuasive and activating way. You get to grips with concepts such as tone of voice, scannable writing, storytelling and SEO.

The course is practically oriented. You practise with your own texts, receive feedback from the trainer and the other participants, and go home with concrete improvements.

Topics

Mapping out your organisation, target group and message
Attracting attention: how do visitors find your text?
Working with a copy platform and a tone of voice
SEO basics for writers
Portioning: dividing your message into manageable chunks
Scannable writing: headings, subheadings, bullet points
Structure: what comes first, and how do you close?
Activating: getting your reader to act and lowering barriers
Storytelling, blogs and infographics: when do they work?
Writing concisely and readably

Result

After this course you will write web texts that immediately make clear what they are about. You portion your message, structure it so it can be scanned and formulate concisely. You know how to hold your reader's attention, choose a suitable tone of voice and encourage your visitor to take a follow-up action. You will have practised with your own texts and go home with concrete improvements that you can implement straight away.

Target audience

This course is intended for anyone who writes texts for a screen as part of their work: news items, product information, public information, blogs, web pages or advertisements. Both novice writers and experienced colleagues making the move from paper to screen are welcome. The course focuses on Dutch, but most tips are also useful if you write in English, German or French.

Teaching method

The course is practice-oriented. You work with your own organisation, products and web texts as a starting point. Short explanations alternate with writing assignments, feedback from the trainer and exchanges with the other participants. This way you apply new knowledge straight away and take improved texts back to your work.

Prior knowledge

No specific prior knowledge is required. It helps if you already write texts in your work or will soon be writing for intranet or internet.

In-company

Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.

Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.

Request a quote

Language

The training is given in Dutch as standard. The trainer has a good command of English. English-language course material can be used. With a minimum enrolment of 3 participants, the training can also be given entirely in English.

Number of days:

1 day

Course times:

from 10 am to 5 pm

Study load:

7 hours

Education level:

This training is suitable for all levels.

Exemptions:

Exemptions do not apply to this course.

Preparation time:

No preparation time applies to this course.

Certificate:

At the end of the course, a certificate is issued as proof of participation.

The best training for you

At Learnit you will always find a course that takes you further. From (technical) IT skills to communication or personal leadership. You can also choose the training format that suits you best: a classroom course, a tailor-made course at your own office, an online course or an e-learning. We have the right course and the right format for everyone. Because learning in the way that suits you best delivers the best results.

Moving forward together

Taking a training course at Learnit means learning together. Together with your experienced trainer, together with your course group or together with your colleagues. And whether you take the training at home, at your office or at one of our training locations, we are always available to help you. To share our knowledge with you in a way that is genuinely useful to you. Getting further together through personal attention and understanding each other well; that is what we believe in.

Apply it directly in your work

Learning theory from a book that you can then hardly use in your work? Not at Learnit! Whichever training you take with us, you can put it to use at your workplace straight away. Because of the unique learning objectives you set together with the trainer at the start of the training. Because of the alternation between theory and (interactive) practical assignments. And by bringing the challenges you face in your daily work along to the training.