Copywriting for Intranet and Internet course
Practically oriented course in copywriting for intranet and internet. You learn to create texts that work on a screen: scannable, activating and tailored to your target audience.
NRTO quality markFree cancellation up to four weeks before the start, so feel free to book now.
In brief. Copywriting for Intranet and Internet is a classroom course lasting 1 day. You can take it in Amsterdam, Utrecht, Rotterdam and The Hague, among other locations, or online, in a group of no more than 8 participants. The price is € 625,- excl. VAT per participant, including course materials, lunch on location and a certificate of attendance. For a team or department we also run this course in-company.
- Get straight to work on your own web texts
- Practical tools for scannable writing
- A firm grip on tone of voice, SEO and structure
- Personal feedback in a small group
- Experienced trainer from writing practice
Your trainer: Marieke or Garbrand 457 evaluations in total, averaging 8.4. View the trainers
Readers on a screen are impatient. They want a quick answer, a clear structure and something to do. In this course you will learn how to write texts for intranet and internet so that they stick and prompt action.
Description
Writing for a screen is something other than writing for print. Your reader scans, clicks through and drops out as soon as it becomes too long or too vague. That is why in this course you work on texts that make clear at a glance what the subject is, what the visitor gains from it and what the next step is.
You start with your organisation, your product and your audience. Which words and images suit them? Which information belongs on the first page and what sits behind a click? You then work on style: writing in an appealing, persuasive and activating way. You get to grips with concepts such as tone of voice, scannable writing, storytelling and SEO.
The course is practically oriented. You practise with your own texts, receive feedback from the trainer and the other participants, and go home with concrete improvements.
Topics
- Mapping out your organisation, target group and message
- Attracting attention: how do visitors find your text?
- Working with a copy platform and a tone of voice
- SEO basics for writers
- Portioning: dividing your message into manageable chunks
- Scannable writing: headings, subheadings, bullet points
- Structure: what comes first, and how do you close?
- Activating: getting your reader to act and lowering barriers
- Storytelling, blogs and infographics: when do they work?
- Writing concisely and readably
Result
After this course you will write web texts that immediately make clear what they are about. You portion your message, structure it so it can be scanned and formulate concisely. You know how to hold your reader's attention, choose a suitable tone of voice and encourage your visitor to take a follow-up action. You will have practised with your own texts and go home with concrete improvements that you can implement straight away.
Target audience
This course is intended for anyone who writes texts for a screen as part of their work: news items, product information, public information, blogs, web pages or advertisements. Both novice writers and experienced colleagues making the move from paper to screen are welcome. The course focuses on Dutch, but most tips are also useful if you write in English, German or French.
Teaching method
The course is practice-oriented. You work with your own organisation, products and web texts as a starting point. Short explanations alternate with writing assignments, feedback from the trainer and exchanges with the other participants. This way you apply new knowledge straight away and take improved texts back to your work.
Prior knowledge
No specific prior knowledge is required. It helps if you already write texts in your work or will soon be writing for intranet or internet.
Practical information
- Number of days
- 1 day
- Course times
- from 10 am to 5 pm
- Teaching hours
- 6 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
Request a quote More about Writing for intranet and internet in-company
All start dates
1 training day. In order of date.
- Wed 4 November 2026 Amsterdam · 10:00–17:00 Enrol
- Wed 25 November 2026 Utrecht · 10:00–17:00Free cancellation until 28 October Enrol
- Fri 11 December 2026 Online · 10:00–17:00Free cancellation until 13 November Enrol
- Fri 11 December 2026 Rotterdam · 10:00–17:00Free cancellation until 13 November Enrol
- Tue 22 December 2026 Eindhoven · 10:00–17:00Free cancellation until 24 November Enrol
- Mon 8 February 2027 Amsterdam · 10:00–17:00Free cancellation until 11 January Enrol
- Wed 17 March 2027 Groningen · 10:00–17:00Free cancellation until 17 February Enrol
- Wed 17 March 2027 Zwolle · 10:00–17:00Free cancellation until 17 February Enrol
- Wed 31 March 2027 Arnhem · 10:00–17:00Free cancellation until 3 March Enrol
- Thu 29 April 2027 The Hague · 10:00–17:00Free cancellation until 1 April Enrol
- Tue 27 July 2027 The Hague · 10:00–17:00Free cancellation until 29 June Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course by city
- Business writing in Amsterdam4 dates
- Business writing in Arnhem3 dates
- Business writing in The Hague5 dates
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
Copywriting for intranet and internet course: average 7.2 from 2 reviews
"A good course if you are not quite sure how to put together a text for the intranet or internet. The trainer has plenty of experience and good examples, and really puts you to work. Even after this one-day course you will have to keep working at it to make real progress in your own skills."
“For this course, working in small groups is better so that you can get the best possible attention. A good balance between theory and practice.”
"The course took place in a small setting. As a result you get full attention and your questions and those of your colleague can be addressed. Optimal use was made of the time; an extra day would even have been welcome. A pleasant, knowledgeable trainer was present."
“For writing your own websites or posting intranet messages, this is a good and clear course.”
"A practical course with plenty of room for the personal issues you are struggling with. Practical tips on both the formulation of the message and the technique of getting it across."
"Excellent course in which the trainer gave a clear presentation with pointers and tips. There was also room for feedback. The course material and reference work are excellent."
Training formats
Classroom
1 day€ 625,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
What will you learn in the Copywriting for Intranet and Internet course?
You learn to write texts that work on a screen. You practise breaking text into portions, structuring it so it can be scanned and formulating it in an activating way. You get to grips with tone of voice, SEO basics and choosing a suitable format such as a news item, product page, blog or landing page.
Who is this course for?
For anyone who writes, or is going to write, web texts for their work: communications staff, marketers, web editors, policy officers and entrepreneurs. Both novice and experienced writers are welcome.
Do I need prior knowledge?
No, you do not need any specific prior knowledge. It helps if you already write texts in your work, or will soon be writing for an intranet or the internet, so that you can apply what you have learnt straight away.
Can I bring my own texts to the course?
Yes, this is actively encouraged. During the course you work with your own web texts as a starting point and receive personal feedback from the trainer and the other participants.
Do I receive a certificate on completion?
Yes, afterwards you receive a Learnit certificate of participation.
Is in-company or bespoke training possible?
Yes, you can also take this course in-company or have it tailored to your team or organisation. Contact Learnit to discuss the options.
What is the difference between writing for print and writing for the screen?
Readers on a screen are more impatient and scan more quickly. They want an immediate answer and drop out when texts are long or unclear. For the screen you break your message down into smaller parts, use more headings and subheadings, and make sure the most important information is visible straight away.
What is scannable writing?
Writing so a text can be scanned means building it up in such a way that a reader can pick up the core message without reading every word. You use telling headings, short paragraphs, bullet lists and key words in bold. That way the reader sees at a glance what it is about and can choose which parts to read further.
What is a tone of voice and why does it matter online?
A tone of voice is the recognisable way in which your organisation writes. Think of word choice, rhythm and degree of formality. Online this is extra important, because you have no body language or voice to support your message. A consistent tone of voice makes your organisation recognisable and builds trust with your visitor.
How do you write good web copy?
A good web text starts with the core message, uses short sentences and paragraphs, and has clear headings that reveal the content. You write from the reader's perspective: what is in it for them and what do they need to know or do? A clear structure, active verbs and a concrete next step make all the difference.
How do you prompt a website visitor to take action?
You activate a visitor by making clear what the next step is and making that step as easy as possible. Use active verbs, place a concrete call to action in a logical spot and remove doubts with answers to frequently asked questions. The less effort it takes to click through, the greater the chance that it happens.
What does the Copywriting for Intranet and Internet course cost?
You can find the current price at the top right of this course page, along with the schedule, location and delivery format. For in-company or bespoke courses we are happy to provide a quotation on request.
Next start: Wed 4 November 2026 in Amsterdam
Free cancellation up to four weeks before the start, so you can secure a place now.