Sales: selling with results! course
In this sales course you learn to sell with results: from business planning and conversation techniques to presenting yourself, your organisation and your product convincingly.
NRTO quality markFree cancellation up to four weeks before the start, so feel free to book now.
In brief. Sales: Selling with Results! is a 2-day classroom course. You can take it in Amsterdam, The Hague, Rotterdam and Eindhoven or online, in a group of no more than 8 participants. The price is € 1250,- excl. VAT per participant, including course materials, lunch on location and a certificate of attendance. We also run this course for a team or department in-company.
- Immediately more sales results and self-confidence
- Strong conversation techniques for every customer
- Tailored to your own practical situations
- Personal feedback and concrete tips
- From first contact to lasting customer relationship
Your trainer: Mieke or Rob 732 evaluations in total, averaging 8.7. View the trainers
Would you like to sell with more enjoyment, confidence and results? In this course you work on your sales techniques, conversation skills and presentation. You apply it directly to your own practice and achieve visibly better sales results.
Description
Good selling is vital to your organisation. Clients want to be heard and seen and are looking for someone who shows interest, listens to their challenges and thinks along towards a suitable solution. If you can do that, you are already very close to being a good salesperson.
In this course you get to grips with the most important aspects of selling. You work on your sales plan, your conversation, questioning and listening techniques, and on the way you present yourself, your organisation and your product. You also learn how to deal with objections, reservations and complaints, how to recognise buying signals and how to close a conversation convincingly. Aftercare and building long-term client relationships are covered as well.
You apply everything directly to your own working situation and receive constructive feedback and practical tips. Whether you are an experienced salesperson or just starting out, your sales skills will visibly improve.
For teams and organisations. For a sales team we run this course in-company, using your own products, clients and sales conversations as practice material.
Topics
During this course you work on the skills you need to sell with more confidence and better results. The following topics are covered:
Business planning
- The structure of a strong sales plan and what yours could look like
- The collaboration between (online) marketing and sales to increase joint success
- Who to approach within the client organisation: the various DMUs and the issues that matter to them
- What information you want from a client, why that matters and how to find it out
Conversation skills
- The communication model: influencing people in a positive way
- Sales methods that make customers glad to see you
- Conversation techniques: entering every conversation with confidence and concluding it successfully
- Questioning techniques: asking the right questions at the right moment
- Listening techniques: really listening, so that the real question behind the question comes out into the open
Presenting yourself, your organisation and your product
- Packaging your message so that the client immediately sees the benefit
- Putting your sales arguments in the right order for maximum impact
- Dealing effectively with objections and reservations
- Using complaints as an opportunity to deliver extra value
- Coming across as convincing and reliable
- Generating a need to buy
- Responding to buying signals
Closing the sale and after-sales care
- From conviction to order
- Adding strategic value to long-term client relationships
Result
After this course you will be stronger in your sales conversations. You know how to build a sales plan, who to approach within a client organisation and how to get the right information on the table. You ask sharper questions, listen better and recognise what the client really needs.
You present yourself, your organisation and your product in a way that matches the client. You deal convincingly with objections, recognise buying signals and know how to turn a conversation into an order. Even after the deal has been signed, you know how to remain valuable to your client, so that you build lasting client relationships.
Are you a novice or an experienced salesperson? In both cases you will notice straight away that your sales skills have visibly improved and that you sell with more enjoyment, confidence and results.
Target audience
This course is ideally suited to account managers, sales staff and marketers involved in selling. If you regularly carry out acquisition or hold client conversations from another role, you will also be in the right place. Whether you are just starting out or have years of experience: you will take your sales skills to a higher level.
The course focuses on selling to businesses: account managers, internal and field sales staff, and advisers who also need to be commercially minded. You work on acquisition, the client conversation, objections and closing the deal.
Teaching method
The content of the course may differ slightly from group to group, because at Learnit we think in terms of tailored solutions: your own practice is always the starting and finishing point. Before the course you have an intake interview in which your learning objectives are identified. On that basis the trainer determines the final programme.
Learning by doing comes first. You practise with recognisable sales situations from your own work, receive direct feedback from the trainer and the other participants, and alternate theory with role plays and practical assignments. This asks for active involvement and ownership on your part; in return, you discover and develop skills with which you achieve results immediately after the course.
Prior knowledge
You don't need any specific prior knowledge for this course. Whether you are just starting out in sales or already have years of experience, you can join straight away. It does help if you are open to working with your own work situations.
Comments
None in particular.
Practical information
- Number of days
- 2 days
- Course times
- from 10 am to 5 pm
- Teaching hours
- 12 hours
- Education level
- Suitable for all levels
- Preparation time
- None
- Included
- Course materials and lunch on site
- Certificate
- At the end of the course you will receive a certificate of attendance
- Cancel
- Free up to four weeks before the start (cancellation terms)
Language
The course is given in Dutch as standard. The trainer speaks English. English-language course materials can be used. If at least 3 participants register, the course can also be given entirely in English.
In-company
Would you like to organise this training for a whole group or several groups? This can be cost-effective. For example, we can tailor the content entirely to your organisation, and training a whole group is also cheaper.
Are you looking at large numbers of participants or a complete academy? That involves a great deal. Consider planning and communication, for example, or identifying and agreeing the objectives and content of the training. Or differences in level, feedback mechanisms and safeguarding. Fortunately, Learnit has extensive experience in this field (more than 25 years) and we are happy to help you through this process.
Request a quote More about Sales: selling with results! in-company
All start dates
2 training days. Confirmed dates first, then in order of date.
- Thu 29 Oct & Thu 12 Nov 2026Certain to go ahead Online · 10:00–17:00 Enrol
- Tue 3 & Tue 17 November 2026Certain to go ahead Amsterdam · 10:00–17:00 Enrol
- Tue 3 & Tue 17 November 2026 Online · 10:00–17:00 Enrol
- Wed 25 Nov & Wed 9 Dec 2026 The Hague · 10:00–17:00Free cancellation until 28 October Enrol
- Tue 15 Dec 2026 & Tue 5 Jan 2027 Rotterdam · 10:00–17:00Free cancellation until 17 November Enrol
- Tue 9 & Tue 23 February 2027 Amsterdam · 10:00–17:00Free cancellation until 12 January Enrol
- Tue 6 & Tue 20 April 2027 Eindhoven · 10:00–17:00Free cancellation until 9 March Enrol
No suitable start date? Send us a date request, and we'll look at the options together.
This course by city
This course for your team?
Plan your own group on a date that suits you, at your office, at our premises or online. We tailor the content to your day-to-day work, and training a whole group is cheaper than individual bookings.
- Your date and location
- Tailored content
- Multiple groups or an academy are also possible
- More than 25 years' experience
The trainers for this course
Ratings from participants after completing their course, across all courses by this trainer.
What others say about this course
Sales: selling with results! course: average 8.4 from 16 reviews
“This really is a good course for learning how to use the tools properly in sales conversations. It is suitable for both novice and experienced sales staff.”
“The trainer is good at putting himself in the participant's shoes and responds well to that. There is a programme, but it can be deviated from. On top of that, the trainer surprises you with a little something extra.”
“I would recommend this course to anyone who wants to develop personally. It is not only about selling, but also about self-reflection and how you come across to your audience. By recognising your own pitfalls and focusing on what you are good at, you learn to get the best out of yourself.”
“A superb course. Very personal, and our trainer was great too. It was already of great use in the first week back at work.”
“The content of the course covered every aspect of acquisition. From cold calling for an appointment to closing an acquisition process or conversation. I liked that, because I wanted to leave it to the trainer to assess where my greatest opportunities for improvement lie. The trainer clearly has experience in this field. This was evident from the ease with which she talks about it and the countless examples she is able to produce. These examples were very well tailored to the practical questions and cases that were put forward. Faced with a critical audience, she put 'listening carefully', 'asking (follow-up) questions' and 'dealing with objections' into practice in a way that I found very inspiring. I always find that kind of congruence in a course extremely convincing, and I therefore see it as a great strength of the trainer.”
“A very clear course about communication in sales that is certainly going to help me!”
“I would certainly recommend this course. The course is tailored very well to your specific learning objectives, which you discuss with the trainer beforehand. Theory and exercises are matched to your own situation, which means you end up with a great deal of practically applicable knowledge that really moves you forward. The atmosphere during the course was very good too; the trainer has an infectious enthusiasm and puts a lot of attention into preparing each training day.”
“I am very satisfied with the content of the course. The course material was well matched to the participants and there was plenty of variety. It was also very instructive to watch the role plays back (they were recorded) and to be held up a mirror in that way.”
"The course has made me look at contact with customers in a different way, which is an eye opener. I am looking forward to seeing what it will bring about in practice, particularly in myself."
“The course met my expectations. Individual questions were responded to well. The trainer was able to draw on a great deal of personal experience, which appealed to me.”
"The content of the course was perfect. The course material was not used much in terms of content, but it is good for reference. The assignments and exercises are impressive, and sometimes confronting too. It was and is clear that the trainer is highly experienced and also knows how to get the material across well and with enthusiasm."
“The theory is explained clearly to the participants with examples from practice. The participants' experiences are listened to carefully, and tips are given – with an emphasis on personal characteristics – for resolving or handling situations better in the future.”
“I found the course a very pleasant experience. The trainer and I connected well. Her experience means she knows what she is talking about, she conveys it well and she is able to put herself in my situation. The combination of course materials, the trainer's presentation and the reading book works very well. The balance between theory and practice (exercises) also works very well. All of this at a functional location – it was very pleasant to look back on.”
“The content of the course matched my learning objectives and expectations very well. It was explained clearly in advance what we would be doing from day to day, and this was all delivered as promised. The assignments and exercises were set up in such a way that they can be applied directly in practice with your own product. What appealed to me about the trainer is that he comes from the field himself. He understands very well what difficulties can arise around sales conversations and so on. The trainer is an energetic, enthusiastic person who knows how to motivate through encouragement and by taking away personal insecurities.”
“Inspiring, professional and motivating course.”
“This course really got me off to a good start! I have even already applied what I learned in practice!”
“Very instructive and opens your eyes to a new approach to sales.”
Training formats
Classroom
2 days€ 1250,-- Pleasant venue with a good trainer
- Small groups
- Inspiring and motivating
In-company
Bespoke trainingOn request- 100% for your group
- Bespoke training
- At your place or ours
Workshop
Up to 4 hours for groupsOn request- Suitable for events
- Interactive and inspiring
- Large groups too
Private training
At our place or yoursOn request- 100% just for you
- Achieve a lot in little time
- Whenever you want
Frequently asked questions
Can I cancel free of charge?
Yes. Up to four weeks before the first day of the course you can cancel free of charge, without giving a reason. You then receive a credit note or, if you have already paid, a refund. If you cancel later, you pay part of the course fee: 25% between four and two weeks before the start, 75% in the two weeks before it and 100% in the final week. Moving to another start date is free of charge up to two weeks before the start, after that 50%. Sending a colleague in your place is always possible. Read the cancellation terms.
Who is the sales course 'Selling with Results' suitable for?
Is prior knowledge required for the sales course 'Sales: Selling with Results'?
What is the delivery format of the sales course 'Sales: Selling with Results' and how is it structured?
Do you receive a certificate after the sales course 'Sales: selling with results'?
When should you choose a classroom sales course rather than an online course or self-study via YouTube and books?
What does this classroom sales course give me that I would not get from a sales book or a LinkedIn Learning course?
How do I know whether this sales course suits me if I have been working in sales for years?
How quickly can I apply what I learn in the sales training course to my own sales conversations?
What is the difference between this sales course and a course that focuses on one specific method such as SPIN Selling or Challenger Sale?
How does this sales course compare with a course aimed specifically at telephone acquisition or cold calling?
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Confirmed to run: Tue 3 & Tue 17 November 2026 in Amsterdam, also available online
This date already has enough participants. Free cancellation up to four weeks before the start, so you can secure a place now.